Dr. Jeff Milroy is an Assistant Professor at the University of North Carolina Greensboro. Canadian born, Toronto Ontario native, Dr. Milroy grew up playing his nation’s sport – ice hockey. A sport known for its rough style eventually took him to the United States where he competed as an NCAA student-athlete. Following graduation, Jeff served as a therapy support worker in Toronto for individuals who had suffered acquired brain injuries. While several of his teammates went on to have successful professional hockey careers, Jeff pursued a graduate school career earning his Masters and Doctorate in Public Health Education where his passion for serving others grew significantly.
As a graduate student and faculty member at UNC Greensboro, Jeff was involved in the development, dissemination, and evaluation of several interventions aimed at promoting the health and wellness of high school and collegiate student-athletes. Most recently, as the Associate Director of UNC Greensboro’s Institute to Promote Athlete Health and Wellness, Dr. Milroy and his team were awarded $400,000 from the NCAA and the United States Department of Defense to develop and test a web-based behavioral intervention, BrainCare, that aims to increase sport-related concussion reporting among NCAA student-athletes. Whereas advances are constantly being made in an effort to prevent concussions, Dr. Milroy hopes to motivate athletes, coaches, parents, and society in general, to begin developing and fostering a culture of care seeking among young athletes.